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DTSTART:20230413T120000Z
DTEND:20230413T133000Z
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SUMMARY:BIA Member Morning Mingle
DESCRIPTION:Presentation Topic: "The Owner's Role in Marketing Success"\n\n\n\nIs your company set up to reach its sales goals in the future? Some owners get more involved in solving this challenge\, while others prefer to delegate these types of responsibilities. What role should the owner or CEO play in a company's marketing?\n\n\n\nIn this session\, Steve Wolgemuth\, author and CEO (YDOP) will unpack key insights from his award-winning book\, The Crucial 12: Powerful Insights For Marketing Leadership.  Filled with real stories and practical advice\, this session will help owners find clarity around their essential role in marketing.\n\nThis session will help you:\n\n\n	Get perspective on why marketing is so complicated these days\n	Get clarity around your role as an owner/CEO in marketing and the type of marketing you should prioritize in 2023\n	Get some practical advice on managing your marketing stakeholders - and avoiding common pitfalls with your team and your vendors.\n\n Join us at YDOP\, a fellow BIA member\, for networking\, coffee\, light breakfast\, and an informative presentation.
X-ALT-DESC;FMTTYPE=text/html:<img alt="" height="310" src="https://chambermaster.blob.core.windows.net/userfiles/UserFiles/chambers/9294/Image/2023/MemberMorningMingleEventImage.png" style="width: 670px\; height: 310px\;" width="670" /><br />\n<span style="font-size:26px\;">Presentation Topic: &quot\;<span style="font-family:arial\,sans-serif\;">The Owner&#39\;s Role in Marketing Success&quot\;</span></span><br />\n<br />\n<span style="font-size:14px\;"><span style="font-family:tahoma\;">Is your company set up to reach its sales goals in the future? Some owners get more involved in solving this challenge\, while others prefer to delegate these types of responsibilities. What role should the owner or CEO play in a company&rsquo\;s marketing?<br />\n<br />\nIn this session\, Steve Wolgemuth\, author and CEO (YDOP) will unpack key insights from his award-winning book\, The Crucial 12: Powerful Insights For Marketing Leadership.&nbsp\; Filled with real stories and practical advice\, this session will help owners find clarity around their essential role in marketing.<br />\nThis session will help you:</span></span>\n\n<ul>\n	<li><span style="font-size:14px\;"><span style="font-family:tahoma\;">Get perspective on why marketing is so complicated these days</span></span></li>\n	<li><span style="font-size:14px\;"><span style="font-family:tahoma\;">Get clarity around your role as an owner/CEO in marketing and the type of marketing you should prioritize in 2023</span></span></li>\n	<li><span style="font-size:14px\;"><span style="font-family:tahoma\;">Get some practical advice on managing your marketing stakeholders - and avoiding common pitfalls with your team and your vendors.</span></span></li>\n</ul>\n<span style="font-size:14px\;"><span style="font-family:tahoma\;"> <span background-color:="" font-size:="" style="color: rgb(51\, 51\, 51)\; font-family: sans-serif\, Arial\, Verdana\, " trebuchet="">Join us at YDOP\, a fellow BIA member\, for networking\, coffee\, light breakfast\, and an informative presentation.&nbsp\;</span></span></span>
LOCATION:YDOP 127 E Orange St\, Lancaster\, PA 17602
UID:e.9294.6898
SEQUENCE:3
DTSTAMP:20260427T104447Z
URL:https://members.lancasterbuilders.org/events/details/bia-member-morning-mingle-6898
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